SSL vs Website Security
To make your website as safe as possible, you need both SSL and Website Security. What is SSL? SSL certificates have become the best practice in website security. Adding SSL to your website will also help it rank it higher with Google and other search engines. SSL...
How to Set Up and Manage Your Business Facebook
Here's a quick list to help you get your business Facebook page off the ground. Get started here: https://www.facebook.com/pages/creation/ Create a Facebook Business Page, not a personal profile -...
Ideas to Help Your Posts Get Better Engagement
Welcome to my (somewhat hodgepodge) list of ideas to help you post to Facebook. The ideas can work for other social media too. WHAT should you post? There are SO many ways you can build engagement! Not all of these may apply to your business, but it's...
Social Media Management Tools
Why Use a Social Media Management tool? If you are serious about a social media campaign for your business, it can help to use a social media management tool. You will set up the tool, usually an online, subscription-based source, by connecting the tool to...
Use the S.M.A.R.T. goals method for your social media marketing strategy
When it comes to setting social media strategies and goals, we recommend using the S.M.A.R.T goal framework — goals that are specific, measurable, attainable, relevant, and timely. Take a look at each of the five qualities and how they build on one...
Does GDPR Matter in the US?
What is it? General Data Protection Regulation: A new law that took affect on May 25, 2018 across the European Union, to now include anyone worldwide doing business with individuals or companies in the EU. If you collect personal data from customers, clients and...
Writing for your Website: stay away from “hidden” negatives
As Judith Humphrey writes in her blog, "the language you use shapes other’s impressions of you… [even little words can be] damaging to your brand and reputation, even if in subtle ways. My article below is a summary of her full article. The word is "but"! Typically...
Social Media for Business
Social Media makes connecting with people and businesses easier than ever! The purpose of Social Media is to network; locally & world-wide. Use social media to connect with people, businesses and common interest groups. Read. Interact with others....
Engaging Your Consumers
What Motivates Consumers to Engage With Online Content? How do you build meaningful connections with your consumers? Look beyond the content they consume and connect with what drives them to it in the first place. And then, create more effective content by aligning it...
Why Your Business Should Have a Website
1. To Establish a Presence More than 3 Billion people worldwide have access to the World Wide Web, the Internet. Additionally, more than half of all internet traffic originated from a mobile device (such as cell phone or tablet.) No matter what your...
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