How to get your business to the top of Google.
Getting to the top of Google is a lofty goal. You have to beat out your competition, all 10 million of them. SEO. SEO is a way of editing the content and code of a web page so it gets shown higher on the search engine results page "SERP" when someone does a search for...
Are you ADA Compliant? Do you need to be?
Starting in 2009, various courts held that the ADA applies to the websites of places considered to be “public accommodations” under that law. As such, the websites had to be made accessible to individuals with disabilities. However, there has been a lack of clarity...
Why Choose CeJay Websites & Photography?
The goal of our website development company is to make your website a unique looking marketing tool for your business or organization. Today’s websites need to be the hub of information for a business, while interacting with your social media and other advertising...
Getting Your Site Listed on Google
Getting your website listed with Google can take a few weeks to a few months. However, there are some actions you can take to hurry this along. As an added bonus, these steps will improve your website's online reputation and help move your website towards the top of...
Your Site is About to be Launched! What’s Next?
Some last minute preparations are needed to make your business website really work for you. Since this is a marketing tool, then let’s be sure all the pieces are in place so your efforts have maximum impact. Claim your 'Google My Business' account Google My Business...
SSL vs Website Security
To make your website as safe as possible, you need both SSL and Website Security. What is SSL? SSL certificates have become the best practice in website security. Adding SSL to your website will also help it rank it higher with Google and other search engines. SSL...
How to Set Up and Manage Your Business Facebook
Here's a quick list to help you get your business Facebook page off the ground. Get started here: https://www.facebook.com/pages/creation/ Create a Facebook Business Page, not a personal profile -...
Ideas to Help Your Posts Get Better Engagement
Welcome to my (somewhat hodgepodge) list of ideas to help you post to Facebook. The ideas can work for other social media too. WHAT should you post? There are SO many ways you can build engagement! Not all of these may apply to your business, but it's...
Social Media Management Tools
Why Use a Social Media Management tool? If you are serious about a social media campaign for your business, it can help to use a social media management tool. You will set up the tool, usually an online, subscription-based source, by connecting the tool to...
Use the S.M.A.R.T. goals method for your social media marketing strategy
When it comes to setting social media strategies and goals, we recommend using the S.M.A.R.T goal framework — goals that are specific, measurable, attainable, relevant, and timely. Take a look at each of the five qualities and how they build on one...
Does GDPR Matter in the US?
What is it? General Data Protection Regulation: A new law that took affect on May 25, 2018 across the European Union, to now include anyone worldwide doing business with individuals or companies in the EU. If you collect personal data from customers, clients and...
Writing for your Website: stay away from “hidden” negatives
As Judith Humphrey writes in her blog, "the language you use shapes other’s impressions of you… [even little words can be] damaging to your brand and reputation, even if in subtle ways. My article below is a summary of her full article. The word is "but"! Typically...
Social Media for Business
Social Media makes connecting with people and businesses easier than ever! The purpose of Social Media is to network; locally & world-wide. Use social media to connect with people, businesses and common interest groups. Read. Interact with others....
Engaging Your Consumers
What Motivates Consumers to Engage With Online Content? How do you build meaningful connections with your consumers? Look beyond the content they consume and connect with what drives them to it in the first place. And then, create more effective content by aligning it...
Why Your Business Should Have a Website
1. To Establish a Presence More than 3 Billion people worldwide have access to the World Wide Web, the Internet. Additionally, more than half of all internet traffic originated from a mobile device (such as cell phone or tablet.) No matter what your...
How to Thrive in Social Media’s Gift Economy
Social Media operates in a type of economy called “Gift Economy” … the focus is on relationships … status is earned
Marketing Your Website
"If you build it, they will come" does NOT apply to websites Marketing your website is as important as designing it -- how will you get people to see all your information if they don't know about it? Getting your site to show in online directories is an important step...
SEO – What NOT to do
SEO – What NOT to do Stay off of Google’s “naughty list” by avoiding these bad ideas: Keyword stuffing/spamming/abusing, too little content, Lots of low quality link…
Search Engine Strategies: Part 2
Working with the Search Engines Submit your home page URL to the search engines that are most relevant to your site. While there are hundreds of search engines, the most frequently used are Google, Yahoo, Bing, MSN, AOL Search, and Ask. Some of these feed search...
Search Engine Strategies: Part 1
Part A: Constructing your Site with Search Engines in Mind We all know that we want our website to list as close to #1 as possible, in as many ways that people might search for you as possible. Construction your site with search engines in mind will help your site...
10 Tips for Planning an Outstanding Website
Points to Consider I added this information to my website, paraphrasing it from an article by Ivana Katz, in 2004. Very little has changed! These are still the core marketing features you need to consider in creating your business website. When faced with the daunting...
Promoting Your Site
Site Promotion consists of 2 key actions: Search Engine Optimization (SEO) and Marketing Strategy. The 'nuts and bolts' of SEO concern how your site is coded and how your content is presented. Marketing Strategy is your actionable plan in making your site WORK for...
We Can Help You Develop a Website That WORKS for Your Business!