How to Set Up and Manage Your Business Facebook
Here’s a quick list to help you get your business Facebook page off the ground in 2024.
- Get started here: Create a Facebook Business Page, not a personal profile – learn more.
- Complete your “About” page – especially your website, social links, and contact information.
- Profile picture: something recognizable (face, graphic).
- Change/update your cover photo periodically.
- Help with image dimensions: Facebook image guidelines.
- Claim your Facebook vanity URL – after 25 likes.
- Post a few pictures and videos in the Photo area – then put more in your posts.
- Add custom tabs in your account – use as a custom landing page.
- Respond: Earn the “Very responsive to messages” badge (respond to 90% of your fans within 15 minutes during the last 7 days) and “Typically replies within an hour”. Nothing shows if you are not responsive.
- Add Milestones (your business awards and major events) – posted on Timeline then later under the About page. Find it: Timeline > Offer, Event+ link > Milestone.
- Use Facebook Live (live streaming video).
- Test out various media types: video, audio, written.
- Include a CTA button (Call to Action) – “Book Now”, “Call Now”, “Donate Now”. To add a call-to-action to your Page, click the blue “Add a Button” box.
- ASK for a response in posts, ask for reviews.
- Recycle past successful content.
- Promote your social media on your website – put links FROM your website TO your Facebook page. Also put your website address on your Facebook page.
- Utilize Facebook Polls.
- Share from Instagram – link your Instagram account to your Facebook account.
- Create a Facebook Group.
- Determine the ideal timing and frequency for your posts. Use a calendar to manage posting times and log engagement.
- Schedule posts using Facebook’s tool – click the down-arrow next to the Publish button to adjust the timing.
- Measure the success: free tools Facebook Insights.