How to Set Up and Manage Your Business Facebook

Here’s a quick list to help you get your business Facebook page off the ground.

Get started here:

  1. Create a Facebook Business Page, not a personal profile –
  2. Complete your “About” page – especially your website, social links and contact information
  3. Profile picture: something recognizable (face, graphic)
  4. Change / update your cover photo periodically
  5. Claim your Facebook vanity URL – after 25 likes
  6. Post a few pictures and videos in the Photo area – then put more in your posts
  7. Add custom tabs in your account – use as a custom landing page
  8. Respond: Earn the “Very responsive to messages” badge (respond to 90% of your fans within 15 minutes during the last 7 days) Also “Typically replies within an hour”. Nothing shows if you are not responsive.
  9. Add Milestones (your business awards and major events) – posted on Timeline then later under the About page. Find it: Timeline > Offer, Event+ link > Milestone
  10. Use Facebook Live (live streaming video)
  11. Test out various media types: video, audio, written
  12. Include a CTA button (Call to Action) – “Book Now”, “Call Now”, “Donate Now”
    • To add a call-to-action to your Page, click the blue “Add a Button” box.
    • ASK for a response in posts, ask for reviews
  13. Recycle past successful content
  14. Promote your social media on your website – put links FROM your website TO your facebook page. Also put your website address on your Facebook page
  15. Utilize Facebook Polls
  16. Share from Instagram – link your Instagram account to your Facebook account
  17. Create a Facebook Group
  18. Determine the ideal timing and frequency for your posts. Use a calendar to manage posting times and log engagement
  19. Schedule posts using Facebook’s tool – click the down-arrow next to the Publish button to adjust the timing
  20. Measure the success: free tools Facebook Insights