How to Set Up and Manage Your Business Facebook
Here’s a quick list to help you get your business Facebook page off the ground.
Get started here: https://www.facebook.com/pages/creation/
- Create a Facebook Business Page, not a personal profile – https://www.facebook.com/business/learn/set-up-facebook-page
- Complete your “About” page – especially your website, social links and contact information
- Profile picture: something recognizable (face, graphic)
- Change / update your cover photo periodically
- Help with image dimensions: https://www.facebook.com/help/125379114252045
Claim your Facebook vanity URL – after 25 likes
- Post a few pictures and videos in the Photo area – then put more in your posts
- Add custom tabs in your account – use as a custom landing page
- Respond: Earn the “Very responsive to messages” badge (respond to 90% of your fans within 15 minutes during the last 7 days) Also “Typically replies within an hour”. Nothing shows if you are not responsive.
- Add Milestones (your business awards and major events) – posted on Timeline then later under the About page. Find it: Timeline > Offer, Event+ link > Milestone
- Use Facebook Live (live streaming video)
- Test out various media types: video, audio, written
- Include a CTA button (Call to Action) – “Book Now”, “Call Now”, “Donate Now”
- To add a call-to-action to your Page, click the blue “Add a Button” box.
- ASK for a response in posts, ask for reviews
- Recycle past successful content
- Promote your social media on your website – put links FROM your website TO your facebook page. Also put your website address on your Facebook page
- Utilize Facebook Polls
- Share from Instagram – link your Instagram account to your Facebook account
- Create a Facebook Group
- Determine the ideal timing and frequency for your posts. Use a calendar to manage posting times and log engagement
- Schedule posts using Facebook’s tool – click the down-arrow next to the Publish button to adjust the timing
- Measure the success: free tools Facebook Insights
Resource: https://blog.wishpond.com/post/115675437218/best-facebook-marketing-tips