How to Thrive in Social Media’s Gift Economy
Social Media operates in a type of economy called “Gift Economy” … the focus is on relationships … status is earned
Marketing Your Website
"If you build it, they will come" does NOT apply to websites Marketing your website is as important as designing it -- how will you get people to see all your information if they don't know about it? Getting your site to show in online directories is an important step...
SEO – What NOT to do
SEO – What NOT to do Stay off of Google’s “naughty list” by avoiding these bad ideas: Keyword stuffing/spamming/abusing, too little content, Lots of low quality link…
Search Engine Strategies: Part 2
Working with the Search Engines Submit your home page URL to the search engines that are most relevant to your site. While there are hundreds of search engines, the most frequently used are Google, Yahoo, Bing, MSN, AOL Search, and Ask. Some of these feed search...
Search Engine Strategies: Part 1
Part A: Constructing your Site with Search Engines in Mind We all know that we want our website to list as close to #1 as possible, in as many ways that people might search for you as possible. Construction your site with search engines in mind will help your site...
10 Tips for Planning an Outstanding Website
Points to Consider I added this information to my website, paraphrasing it from an article by Ivana Katz, in 2004. Very little has changed! These are still the core marketing features you need to consider in creating your business website. When faced with the daunting...
Promoting Your Site
Site Promotion consists of 2 key actions: Search Engine Optimization (SEO) and Marketing Strategy. The 'nuts and bolts' of SEO concern how your site is coded and how your content is presented. Marketing Strategy is your actionable plan in making your site WORK for...
Transform YOUR Vision Into Reality