Promoting Your Site

Site Promotion consists of 2 key actions:

Search Engine Optimization (SEO) and Marketing Strategy. The ‘nuts and bolts’ of SEO concern how your site is coded and how your content is presented. Marketing Strategy is your actionable plan in making your site WORK for your business.

Read the articles to the right, see PDF documents below.

White Papers

  • How to Interpret Your Google Analytics – Now you’re connected into your Google Analytics account, WHAT does all that information mean! READ MORE
  • Understanding Your Critical Marketing Mix – this is the outline from John Gulick’s famous “Critical Marketing Mix” session that he’s presented at Charlotte County seminars. READ MORE
  • Congratulations, your site is about to be launched! Now what? – Some last minute preparations are needed to make your business website really WORK for you. If this is a marketing tool, then let’s be sure all the pieces are in place so your efforts have maximum impact. READ MORE