Engaging Your Consumers

What Motivates Consumers to Engage With Online Content?

How do you build meaningful connections with your consumers? Look beyond the content they consume and connect with what drives them to it in the first place. And then, create more effective content by aligning it to specific motivations.

In research that explored over 55,000 consumer interactions with online content to better understand their motivations. Their research reveals that people around the world are engaging with digital content in eight different ways, which we refer to as “content moments.”

These eight content moments are:

  1. InspireLook for fresh ideas or trying something new
  2. Be in the KnowStay updated or find relevant ideas
  3. FindSeek answers or advice
  4. ComfortSeek support or insight
  5. ConnectLearn something new or be part of a community
  6. Feel GoodImprove mood or feel relaxed
  7. EntertainLook for an escape or a mental break
  8. Update SociallyStay updated or take a mental break

Internet Visitors 50+

People over the age of 50 are some of most active online today. Voracious consumers of a wide variety of content, this influential audience turns to AOL for expertise and opinion on topics including the news, lifestyle and finance.
See more here

Article Credits

Here’s where the information: See more at the AOL research website.
The site pages cover many different market segments, shopping and insights.